Coming from a multidisciplinary educational background and with extensive professional experience in the areas of digital marketing and marketing research, my research interests are oriented toward interdisciplinary research mainly in the areas of AI applications in marketing, various aspects of digital transformation in marketing and business, human-technology interaction, and applied marketing research and analytics.
Industry experience in coordinating and managing various marketing research and public opinion studies additionally contributed to my research skills providing me with hands-on experience in conducting both qualitative and quantitative applied research. The strong background in methodology and quantitative analysis enabled me to explore research methods further; in this area, my main research interest is related to exploring specific characteristics of online research and analytical tools, which was also the main topic of my Ph.D. dissertation.
Intersection between real and digital in all areas is my main research interest, spanning from online consumer behavior to technology and specifically AI applications in marketing which is currently my main research interest.
Switching from industry to full-time academia brought new research interests. One of the new areas of research that I am currently exploring is related to the application of principles of decision-sciences to marketing, especially fuzzy decision making. Additionally, higher education is my continuous inspiration for research – with a focus on two main areas: technology and quality of higher education.
I love collaborating with colleagues around the globe, so please feel free to browse my website, learn more about my previous and current research projects, and contact me via the contact form or my social media accounts in case you have any ideas for the research collaboration.