With over two decades of experience in market studies, marketing insights, and digital transformation, I leverage deep industry insights and academic excellence to guide businesses through their unique challenges and opportunities. In my career I’ve had the privilege of leading over a hundred research and development projects and market studies across different industries and organizations. From small and medium enterprises to large multinational companies and governmental institutions, in my role as a market analytics and insights consultant I had an opportunity to work with different industries and cover a variety of areas.
My focus is not only on data collection and analysis; but about uncovering the narratives hidden within numbers, and transforming insights and numbers into strategies that resonate with markets and consumers.
My consulting expertise spans a range of business areas, including:
- Market Studies: Providing comprehensive market studies for a variety of industries.
- Marketing Research and Analytics: Providing data-driven insights to inform strategic decisions.
- Digital Marketing: Crafting strategies that enhance online presence and customer engagement.
- AI Applications in Business and Marketing: Utilizing artificial intelligence to improve business and marketing practices and outcomes.
I am mostly focused on possibilities that lie at the intersection of business and technology and digital transformation. The digital era has created a new wave of tools and methodologies, from AI-driven analytics to sophisticated digital marketing platforms. My role as a consultant in this evolving landscape is not just to guide companies through these changes but to help them craft their own stories of innovation and success. My consulting practice is characterized by a commitment to understanding the unique stories of each organization, using my skills and interdisciplinary education to help them navigate the complexities of the modern business landscape.
In marketing consulting I can offer tailored consulting services designed to empower your business, including strategic planning, market analysis, consumer insights, digital marketing optimization, and AI-driven marketing solutions. As a Chartered Marketer and a Fellow of the Chartered Institute of Marketing, I am committed to the highest standards of professional excellence.