Welcome! I’m Dr. Nikolina, a university professor and marketing practitioner specializing in marketing research and analytics and intersection of marketing technologies and artificial intelligence. With over 20 years of experience in both academic and practical realms, my journey has been dedicated to exploring how technological advancements shape the future of marketing and education.
Beyond my teaching and administrative roles at American University in the Emirates in Dubai, UAE, I actively engage in research that seeks to understand the evolving areas of marketing technologies, digital marketing, and learning environments.
My research interests are related to AI applications in marketing, various aspects of digital transformation in marketing and business, human-technology interaction, and applied marketing research and analytics. I am also a regular speaker at professional and academic conferences on topics related to marketing technologies, the future of marketing, education, and AI applications in marketing and education.
Through my website I aim to share insights, foster discussions, and collaborate with like-minded professionals and students worldwide.
You can see my full professional biography on my LinkedIn profile