Dr. Nikolina Ljepava
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Speaking Engagements

Keynotes and invited lectures

Campaign Planning for Digital Media: Impact of Generative AI, Invited lecture at Masaryk University, Brno, Czhech Republic, 2024

AI and Future of Work: How Generative AI can Redefine Work Productivity, Project Management Institute, 2024

The Future of Marketing, Invited Panel Participant, Dubai Media Office, Dubai UAE, 2024

Navigating AI Landscape Roundtable, Economist Intelligence, Dubai UAE, 2024

Navigating Future Job Markets: Preparing Students for 21st century Career Opportunities. Invited Keynote Speaker, Education Experts, Dubai UAE, 2024

Shaping the Education Innovative Ecosystem via Emerging Technologies: Future of Generative AI, Web 3.0., Metaverse in Education Invited Panel Participant,5th Education Leaders Conclave and Awards, Dubai UAE, 2024

The Future of Higher Education: The Role of Technology and Generative AI Invited Keynote Speaker, ICHAESS International Conference, India, 2024

Future of Generative AI,  Invited Panel Participant, Generative AI Symposium, Rochester Institute of Technology, Dubai UAE, 2024

Enhancing customer and consumer services through AI advancement. Invited Panel Participant, AI Dubai Conference, Dubai UAE, 2024

Transforming Marketing Creativity with Generative AI. Artificial Intelligence Collaboration Conference, October 2023, Dubai, Invited Keynote Speech

Campaign Planning for Digital Media, Invited lecture at Masaryk University, Brno, Czhech Republic, 2023

High level panel on women, wealth and investing. SAMAEWS, Invited panel participant, 2022

Insights into Middle East Luxury Marketing and Consumer Preferences, Invited lecture at UNINT, Roma, Italy 2022

E-commerce and Marketing Specialization at AUE: Best Practices. Invited keynote speech at Expo2020 Italian pavilion, 2021

To adopt or adapt: The Scope of a New Experience Strategy during the Pandemics, X day MENA, November 2020

Processing and Analyzing of Quantitative Data, Keynote speaker, International online workshop, STIE Muhhamadiyah Jakarta, Malesia, June 2020

Smart Healthcare for Smart Cities, Role of Wearable Devices and Big Data in the Healthcare Sector, Presented at AUE Healthcare Forum:  May 2017, Dubai UAE

Challenges & Opportunities in Emerging Markets: Innovation in Business Management, Keynote speaker at NUML Conference, Islamabad, Pakistan, December 2016

The influence of astroturfing on communication processes on Twitter.  Center for New Media Liber Conference. May 2015

Early Years Program – Strengthening Parental Role: Early Childhood Development Support Centers. Growing with children’s rights, Council of Europe Conference, Dubrovnik, March 27-28, 2014

Promotion, Motivation, and Communication on Social Media. Presented at Serbian Internet Domains Day – DIDS, Belgrade May 2014

Parent education as a means of prevention of child abuse on the Internet. Presented at Safe and Healthy Mothers and Kids Conference, Novi Sad, May 2013

Ethics in cyberspace: psychiatrists and psychologists confronting challenges in Web 2.0 surroundings. XIV National Congress of the Serbian Psychiatric Association and  III Congress of the Psychiatric Association for Eastern Europe and the Balkans

Web-based Training: Education of the Future. 8th International Symposium on Information Technologies in Education, Belgrade 2005

Want me to speak at your event? Feel free to contact me!

Conference presentations

Alenezi, A,M., Alsmairat, M., Ljepava, N (2024). Integrating the Triple Pillar: AI Marketing’s Pathway to Enhancing Industry 5.0 through Sustainability, Resilience, and Customer Engagement. ICCR

Ljepava, N., Selakovic, M., Miletic-Vuckovic, A., Filipovic, N (2023). Application of AI Chatbots in Social Care Interactions: Current Trends and Future Perspectives. Presented at 2nd Serbian International Conference on Applied Artificial Intelligence (SICAAI), Kragujevac, Serbia, May 19-20, 2023

Hammad, A., Abosaleh, D., Ljepava, N. (2023). The Impact of ChatGPT and AI-generated Content on Marketing Content Creation. Presented at 5th AUEIRC Conference, May 2023

Ljepava, N. (2023). Exploring the Landscape of Virtual Influencers: Taxonomy, Perspectives, and Emerging Trends. Presented at 5th AUEIRC Conference, May 2023

Selakovic, M., Ljepava., N., Ljepava, A. (2023). Green communication and moral outrages in the context of revisited Situational Crisis Communication Theory. 30th International Public Relations Research Symposium Bledcom, July 2023

Mladenovic, D., Koštiál, K., Ljepava, N., Cástek, O., & Chawla, Y. (2022). Emojis to conversion on social media: Insights into online consumer engagement and reactions.  Academy of Management Annual Meeting.

Huber, M., Ljepava, N., Aleksic, A. (2022). Business Models in Transition – A Change for Performance Enhancement and Resilience. 6th International Scientific Conference Cometa, Sarajevo, Bosnia.

Selakovic, M., Samoilenko, S,, Ljepava, N. (2022). Mediated Scandals as Show Trials: The Case Study of The Covid-19 Controversy with Serbian Tennis Player Novak Djokovic. Bledcom conference, July 2022

Ljepava, N., Selakovic, M, Mladenovic, D (2022). Digital Transformation of the Marketing Research Industry in the Post-COVID19 Era: Current Trends and Future Foresights. 4th AUEIRC Conference, May 2022

Ljepava, N., Selakovic, M, Mladenovic, D (2022). Digital Transformation of the Marketing Research Industry in the Post-COVID19 Era: Current Trends and Future Foresights. 4th AUEIRC Conference, May 2022

Selakovic, M., Ljepava, N., Tarabasz, A (2022). Going Digital: Transformation of Fake News in the Digital Era. 4th AUEIRC Conference, May 2022

Ljepava, N., Tarabasz, A., Skybinska, E (2022). Managing Digital Transformation in the Healthcare Sector Big Data Influencing Patient Outcomes, Costs, and Efficiency Improvement. 4th AUEIRC Conference, May 2022

Ali, M., Rabah, S., Ljepava, N. (2021). The Impact of COVID-19 on Compulsive Buying Behavior:  A Pilot Study of UAE Residents. Presented at the International Conference on Managing Business in a COVID-19 Era: Opportunities and Challenges, April 2021

Ljepava, N (2021). Promoting and Maintaining Academic Integrity in Virtual Settings: Causes of Violation and Possible Solutions. AACSB AP and EMEA Accreditation Conference June 1-4 2021

Ljepava, N, Aleksic, A (2020). Application of a Fuzzy Delphi method in Marketing: A review. 3rd AUE International Research Conference (AUEIRC), August 2020.

Ljepava, N. Selakovic, M (2019). Importance of Trust for Influencer-Follower relationship on Instagram: An UAE Perspective. Presented at BledCOM conference, July 2019.

Shabaany, A., Ljepava, N (2018). The Expected Role of Artificial Intelligence in Digital Transformation of Business and Government Sector in UAE. International Research Conference (AUEIRC), Dubai, November 2018

Salman, A., Ljepava, N., Petratos, P. (2018). Blockchain Technology: Sustainability and Business in UAE. International Research Conference (AUEIRC), Dubai, November 2018

Komatina, N., Ljepava, N. Aleksic, A. (2018). The Analysis Procedure and Application of Multi-Criteria Decision Making Methods on Selection of Industry Equipment. 3rd International Conference on Quality of Life, Kragujevac

Selakovic, M., Ljepava, N., Mateev, M. (2018). Impact of Paracrisis on Company’s Stock Prices. Paper presented at BledCOM conference, July 2018.

Shabaani A., Mourad, F., Ljepava N. (2018). The Fourth Industrial Revolution and the Future of Business: Student Perspectives on Future Innovations and Technological Changes. Presented at Innovation Arabia 2018

Selakovic,M., Ljepava, N., Runic, M. (2018). Future of Technology-Enhanced Learning at the Universities in the United Arab Emirates: The Teachers` Perspective. Presented at Innovation Arabia 2018

Obedait, A., Youssef., M., Ljepava, N. (2017). Smart Technologies for Future Cities: Citizen-Centric Approach to Governance through Technology.  International Research Conference (AUEIRC), Dubai, November 2017

Ljepava, N., Selakovic, M. (2017). Advances of Business Research: Impact of the Internet on Qualitative and Quantitative Marketing Research. ITEMA, Budapest, October 2017.

Ljepava, N. (2017). Challenges of Contemporary Survey Research. 5th Global Conference on Business and Social Sciences, Kuala Lumpur, Malesia, May 2017

Aleksic, A., Ljepava, N., Ristic M. (2017). Smart City Services and Quality of Life.  International Research Conference (AUEIRC), Dubai, November 2017.

Ojjeh, O., Elaghil, S., Ljepava, N. (2017). Social Media in Higher Education: Students Perspectives on Social Media Use in Classroom. Innovation Arabia, Dubai, March 2017

Spearman, J.A.,  Abdul Rahim Mustafa M., Ghanayem, S.W. , Ljepava, N. (2016). Factors influencing student enrollment and choice of university. 35th International Business Research Conference May 2016, Dubai, UAE.

Ljepava, N. Janicic, R (2015) Analysis of Business Practices and Perspectives of Online Market Research in Serbia, Synthesis, April 2015

Ljepava, N., Timmons-Fritz, P.A. (2014). Parents’ Online Behaviors and Children’s Risk of Cyber-bullying Victimization. ABCT 47th Annual Convention, Nashville, November (2014)

Ljepava, N., Selaković M. (2014). Interpersonal relationships as determinants of faculty job satisfaction. Proceedings from SYMORG, 06-10.06 2014.

Ljepava N., (2014). Trends in Online PR. E-commerce Symposium, Palic 2014

Gliigoric, L, Ljepava, N. (2014). The impact of E-business on Postal Services Market: A Quantitative Study. E-commerce Symposium, Palic 2014

Ljepava, N., Selaković M. (2014). Entrepreneurship and market trends in Public Relations and Market Research industry in Serbia: A comparative analysis. REDETE, April 2014.

Ljepava, N., Orr, R.R, Locke, S., Ross, C (2012). Are you on Facebook? Similarities and differences between Facebook non-users and frequent users. Canadian Psychological Association’s 73rd Annual Convention, Halifax, June 2012

Ljepava, N., Jeffrey, N., Yarkovsky, N., Timmons-Fritz, P.A. (2012). Prevalence, patterns, and psychological correlates of cyber victimization. Canadian Psychological Association’s 73rd Annual Convention, Halifax, June 2012

Ljepava, N., Selaković, M. (2010). Non-governmental organizations and online social networking. SYMORG, Zlatibor 2010.

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