I was recently invited to deliver a lecture on Generative AI and work productivity for the PMI UAE Chapter. It was a great opportunity to share what I have been learning about Generative AI applications in everyday work and discuss some of the challenges faced when we try to integrate Generative AI into our work…
Virtual influencers are a computer-generated images or avatars created to resemble a realistic persona. These images are created using 3D modelling
As technology evolves, so does the marketing industry. Marketers had to adapt to changing trends as consumer behavior continued to move towards greater use of technology in everyday work and life. Increasing technology in marketing practices created more opportunities for marketers but also brought a whole new set of skills needed for business success. Marketing…
What is Generative AI that everyone has been talking about and how we can apply Generative AI in marketing? GenAI is a machine learning technology that can create different types of content based on a set of given commands (called “prompts”). It can generate text, images, videos, and other types of content based on the…
The impact of virtual and augmented reality on marketing is undeniable, as they can potentially transform how we experience the world around us. The possibilities are endless, from entertainment to education, healthcare, and marketing. Recently, there has been much buzz around Metaverse and Virtual Reality. Although these technologies show huge potential (we have already seen…