Virtual influencers are a computer-generated images or avatars created to resemble a realistic persona. These images are created using 3D modelling
Future of Marketing Newsletter
The Top 5 Skills for Marketers of the Future
As technology evolves, so does the marketing industry. Marketers had to adapt to changing trends as consumer behavior continued to move towards greater use of technology in everyday work and life. Increasing technology in marketing practices created more opportunities for marketers but also brought a whole new set of skills needed for business success. Marketing…
How to Introduce Generative AI in Marketing Education
What is Generative AI that everyone has been talking about and how we can apply Generative AI in marketing? GenAI is a machine learning technology that can create different types of content based on a set of given commands (called “prompts”). It can generate text, images, videos, and other types of content based on the…
Augmented Reality in Marketing
The impact of virtual and augmented reality on marketing is undeniable, as they can potentially transform how we experience the world around us. The possibilities are endless, from entertainment to education, healthcare, and marketing. Recently, there has been much buzz around Metaverse and Virtual Reality. Although these technologies show huge potential (we have already seen…
Exploring the Future of Marketing Education
We have entered a new marketing era, transformed by new technologies. Are our current marketing education programs adequately preparing students?