I was recently invited to deliver a lecture on Generative AI and work productivity for the PMI UAE Chapter. It was a great opportunity to share what I have been learning about Generative AI applications in everyday work and discuss some of the challenges faced when we try to integrate Generative AI into our work…
What is Generative AI that everyone has been talking about and how we can apply Generative AI in marketing? GenAI is a machine learning technology that can create different types of content based on a set of given commands (called “prompts”). It can generate text, images, videos, and other types of content based on the…
In the rapidly evolving digital landscape, artificial intelligence (AI) is revolutionizing marketing decision-making. A systematic study, focusing on the integration of AI across the marketing process, reveals its pivotal role in refining strategies from customer analysis to value creation. AI’s application in marketing is not just a futuristic concept but a present reality, reshaping the…