We have entered a new marketing era, transformed by new technologies. Are our current marketing education programs adequately preparing students?
Leveraging AI in Marketing: Enhancing Decision-Making Across Marketing Process
In the rapidly evolving digital landscape, artificial intelligence (AI) is revolutionizing marketing decision-making. A systematic study, focusing on the integration of AI across the marketing process, reveals its pivotal role in refining strategies from customer analysis to value creation. AI’s application in marketing is not just a futuristic concept but a present reality, reshaping the…
Innovating Customer Satisfaction Measurement with ANFIS
In today’s highly competitive business environment, understanding and improving customer satisfaction is paramount. This is especially true in the dairy industry, where product quality and customer perception can significantly impact brand loyalty and market share. A recent study proposes an advanced model using an Adaptive Neuro-Fuzzy Inference System (ANFIS) combined with elements of the American…
Enhancing Life with Autonomous Vehicles: A Comprehensive Overview
The integration of autonomous vehicles (AVs) into daily life represents a revolutionary shift in mobility, offering extensive benefits and addressing the challenges of modern transportation. This exploration into the impact of AVs reveals that they hold the potential to significantly improve various aspects of life, from reducing time spent in traffic to enhancing safety and…
Emojis in Online Marketing: Boosting Engagement and Sales
In the digital age, emojis have transcended casual chats to become a strategic element in online marketing communications. This study explores how emojis impact consumer engagement, particularly focusing on their effect on purchase intentions and the efficacy of marketing campaigns. While emojis are widely used to humanize brand communications and provoke emotional responses, their actual…