In the fast-paced world of marketing, making timely and accurate decisions is crucial for maintaining competitive edge. The research study delves into the application of the Fuzzy Delphi method in the marketing domain, addressing the need for effective decision-making tools that can handle uncertainty and provide reliable forecasts. The Delphi method, a systematic forecasting approach…
Enhancing Lifelong Learning: A Fuzzy Model Approach to Sustainable Education
The study investigates the competences essential for lifelong learning (LLL) in higher education. This research acknowledges the evolving demands of the job market, legislative requirements, and scientific trends, which necessitate a continuous enhancement of educational programs to bolster students’ employability. At the core of the study is the development of a methodology to assess and…
Blockchain in the UAE: Insights from the Financial and Marketing Sectors
The United Arab Emirates (UAE), particularly Dubai, has strategically embraced blockchain technology, aligning it with its National Innovation Strategy to foster a sustainable and technologically advanced environment. This strategic focus is part of the broader goal to enhance the UAE’s position as a global hub for finance and innovation, as outlined in the UAE Vision…
Impact of Paracrises on Stock Prices
The term “paracrisis” has gained attention in the realm of corporate communication, signifying a situation happening on social media that could escalate into a full-blown crisis if not managed properly. The study published in Corporate Communications, embarked on exploring how these paracrises impact company stock prices. Utilizing a methodical approach, we have examined 25 different…
Political Polling and Research in the Digital Age: Trends and Challenges
Political polling and research have evolved dramatically with the advent of the digital age, presenting new opportunities and challenges. The transition from traditional methods like direct interaction and print media to digital platforms has transformed how political campaigns are conducted and analyzed. The rise of television and later, the internet and social media, has shifted…